Born in Morocco, raised in Belgium, known all over the world. After studying interior design, Mous Lamrabat plunged into photography. A self-taught photographer, he developed a unique vision of fashion photography and also began to fuse his Moroccan roots and culture with the image of the Western world in which he grew up. Beauty and hope are central to Lamrabat’s work, to his exciting, sometimes confrontational portraits that use a mix of charm, humour and poetry to tell powerful stories about heavyweight themes such as racism, women’s rights and religion. The Belgian-Moroccan photographer has already attracted the international attention of magazines like Vogue and GQ, he has also exhibited at Foam (Amsterdam) and FOMU (Antwerp), and the British Journal of Photography proclaimed him as one of the young photographers to watch in 2019.
Mous Lamrabat’s DNA becomes more visible in his work over time. His urge to celebrate the rich Moroccan culture is evident in everything he does. More than that, the inspiration he draws from his motherland seems endless. But what makes his photographs even more special is that he mixes symbols from different cultures, illustrating his diasporic experience in a unique, idiosyncratic way. The cloaked bodies in his work are a nod to his Muslim background, while brands or icons like McDonald’s, Nike, Superman and the LA Lakers allude to the West and its rampant consumerism. Lamrabat invites you to look at both worlds with a different set of eyes and break free from the clichés that exist about them. To do so, he has even created his own ideal world: Mousganistan, an eclectic, warm, colourful place where caring, togetherness and peace prevail.